Market Traction

It Takes a Village to Get a Startup Off the Ground

By |January 18th, 2016|

Sometimes we forget that the most powerful actions we can take to get customers are in person and local.
To be everywhere is to be nowhere.     — Seneca
Leap Challenge for this week:

How are you taking advantage of your local connections and communities to get customers for your new business?
How hyperfocused and hyperlocal are you in your marketing or […]

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Success depends on your consistency…

By |April 6th, 2015|

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.”
– Bruce Springsteen
Your Challenge to Leap In this week:

  Where are you being inconsistent in your business?
  What can you do to become 100% reliable where it matters?
  What can your audience, above all else, depend […]

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What Are Your Groundhog Day Moments Like in Your Business?

By |February 9th, 2015|

Today was Groundhog Day – not the movie – but the day that the Pennsylvania Germans celebrate as foretelling the winter weather season, that is also known as Imbolc in the Gaelic tradition and Candlemas as a celebration of Jesus in Catholicism.In every observance of this special day, February 2, is the celebration of the budding […]

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Do You Know Your Customer As Well As You Know Your Best Friend?

By |January 19th, 2015|

Do you know what your customer would serve if they had a dinner party?

Key to Capturing Attention
Maybe that sounds like a strange question to you… That question is a tried and true one for anyone in the business of capturing the attention of customers through promotion – traditionally and with social media.
And for a new […]

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What Will Your Customers Remember About Your Business?

By |December 29th, 2014|

The most valuable part of any business is repeat customers.  You’ve already spent your resources acquiring them, so more interactions and business from them is more profit for you.
Critical to generating repeat business is to create a memorable experience for first time buyers or users AND existing customers.  And they’re probably only going to associate […]

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