Are you committed to getting value into the hands of your customers or satisfying your need to get it just right?
Here’s a perfect example of this is in action in my own life:
The Impact of My Misplaced Focus
Your Leap Challenge for this week:
- Ask yourself: Does this happen to you? If so, where, when, what are your triggers and needs for perfection?
- Take some time to think about what the essential value is of whatever you’re creating. What is the absolute core value you intend to deliver – what pain are you trying to solve for your customer or audience?
- Focus on just the single core pain point or essential value you are committed to delivering on for your next offering – whether that’s a product, a feature, a service, or a document – how does that change your plan of action?
- Consider that the longer it takes you to deliver the value that will solve someone’s problem or improve their life, the longer you’re making them wait for that. What are you implicitly trading off in that equation? Is it really worth it?
I’ve learned my lesson. I’m applying it not only to documents and tools I create for my clients and audiences, but also the products I’m working on with my startup team. My mantra for the week: I facilitate the delivery of value. What’s yours? Let me know!